Reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation / Stephany De Scisciolo and Teresa L. Scheid.
De Scisciolo, Stephany, 1958- author.; Scheid, Teresa L., author.
2018
HF6161.D7 .D473 2018
Available Online

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Title Reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation / Stephany De Scisciolo and Teresa L. Scheid.
Author De Scisciolo, Stephany, 1958- author.
ISBN 9781498574167
9781498574174 (e-book)
Published Lanham, Maryland : Lexington Books, [2018]
Copyright ©2018
Language English
Description 1 online resource (141 pages).
Call Number HF6161.D7 .D473 2018
Dewey Decimal Classification 659.19615108900973
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Scheid, Teresa L., author.
Available in Other Form Reducing race differences in direct to consumer pharmaceutical advertising
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Introduction: health disparities and pharmaceutical advertising
The pharmaceutical industry, direct to consumer advertising, and racial differences
Direct to consumer advertising: patient empowerment or manipulation?
Comparative analysis of the frequency and type of DTCA
Differences in the appearance and content of DTCA
Examination of the visual content of DTCA
Conclusion: a missed opportunity: policy implications.

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