@article{1395921,
      recid = {1395921},
      author = {Evans, W. Douglas, and French, Jeff,},
      title = {Expanding the reach of social marketing : papers from the  5th World Social Marketing Conference (WSMC) /},
      pages = {1 online resource (129 pages).},
      url = {http://library.usi.edu/record/1395921},
}