@article{1396799,
      author = {Syam, Niladri, and Kaul, Rajeeve,},
      url = {http://library.usi.edu/record/1396799},
      title = {Machine learning and artificial intelligence in marketing  and sales : essential reference for practitioners and data  scientists /},
      recid = {1396799},
      pages = {1 online resource (225 pages) :},
}