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Customer Relationship Management (CRM) for Medium and Small Enterprises : How to Find the Right Solution for Effectively Connecting with Your Customers.

Specchia, Antonio.; ProQuest (Firm)
2022
HF5415.55 .S64 2022
Available Online
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Title
Customer Relationship Management (CRM) for Medium and Small Enterprises : How to Find the Right Solution for Effectively Connecting with Your Customers.
Author
Specchia, Antonio.
Edition
First edition.
ISBN
9781003148388 (electronic book)
1003148387 (electronic book)
9781000532692 (electronic book)
1000532690 (electronic book)
9781000532746 (electronic book)
1000532747 (electronic book)
9780367708894
9780367708863
Published
[Place of publication not identified] : Productivity Press, 2022.
Language
English
Description
1 online resource (192 pages)
Item Number
10.4324/9781003148388 doi
Call Number
HF5415.55 .S64 2022
Dewey Decimal Classification
658.8/02
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Vendor-supplied metadata.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Print version : 9780367708894
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AcknowledgmentsAbout the AuthorCHAPTER 1: Understanding the CRMCHAPTER 2: The value for the organisationCHAPTER 3: Sales Process managementCHAPTER 4: Leads GenerationCHAPTER 5: Helping people (Customer Service)CHAPTER 6: Data ArchitectureCHAPTER 7: Reporting and forecastingCHAPTER 8: Implementing a CRMCHAPTER 9: How to select a CRM platform

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