@article{1397987,
      recid = {1397987},
      author = {Billings, Andrew C.},
      title = {Sports media transformation, integration, consumption /  [electronic resource] :},
      publisher = {Routledge,},
      address = {New York :},
      pages = {1 online resource (xiii, 216 p.) :},
      year = {2011},
      abstract = {"Looking toward a future with increasingly hybridized  media offerings, Sports Media: Transformation, Integration,  Consumption examines sports media scholarship and its role  in facilitating understanding of the increasingly complex  world of sports media. Acknowledging that consumer demand  for sports media content has influenced nearly every major  technology innovation of the past several decades, chapters  included herein assess existing scholarship while positing  important future questions about the role sports media will  play in the daily lives of sports fans worldwide.  Contributions from well-known scholars are supplemented by  work from younger researchers doing new work in this area.  Developed for the Broadcast Education Association's  Electronic Media Research series, this volume will be  required reading for graduate and undergraduate students in  media, communication, sociology, marketing, and sports  management, and will serve as a valuable reference for  future research in sports media"--Provided by publisher.},
      url = {http://library.usi.edu/record/1397987},
}