001398178 000__ 02827cam\a2200409M\\4500 001398178 001__ 1398178 001398178 003__ OCoLC 001398178 005__ 20230306153058.0 001398178 006__ m\\\\\o\\d\\\\\\\\ 001398178 007__ cr\un\nnnunnun 001398178 008__ 170608e20170829njua\\\\o\\\\\000\0\eng\d 001398178 019__ $$a1081199866$$a1162798714 001398178 020__ $$a9789811056369 001398178 020__ $$a9811056366$$q(Trade Cloth) 001398178 0243_ $$a9789811056369 001398178 035__ $$aSP(OCoLC)1021269905 001398178 040__ $$aVT2$$beng$$cVT2$$dOCLCQ 001398178 049__ $$aISEA 001398178 24500 $$aFashion and Music. 001398178 260__ $$aNew York :$$bSpringer$$cAug. 2017. 001398178 300__ $$a1 online resource (xi, 264 pages)$$billustrations. 001398178 336__ $$atext$$btxt$$2rdacontent 001398178 337__ $$acomputer$$bc$$2rdamedia 001398178 338__ $$aonline resource$$bcr$$2rdacarrier 001398178 4901_ $$aSpringer Series in Fashion Business Ser. 001398178 506__ $$aAccess limited to authorized users. 001398178 5208_ $$aAnnotation$$bThis book will broaden readers' understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company's strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists' role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study). 001398178 655_0 $$aElectronic books 001398178 7001_ $$aSträhle, Jochen,$$eeditor$$4edt 001398178 830_0 $$aSpringer Series in Fashion Business Ser. 001398178 852__ $$bebk 001398178 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-10-5637-6$$zOnline Access$$91397441.1 001398178 887__ $$aHD28-70HF5415.34M1-9. 001398178 909CO $$ooai:library.usi.edu:1398178$$pGLOBAL_SET 001398178 980__ $$aBIB 001398178 980__ $$aEBOOK 001398178 982__ $$aEbook 001398178 983__ $$aOnline 001398178 994__ $$a92$$bISE