Intro; A Note on Names; A Note on Chinese Translations; Unit Conversions; Acknowledgments; Contents; List of Figures; List of Tables; Chapter 1: Introduction; The Demarcation of Urban/Rural Space; Exemplary Morality: Leading by Example and the Power of Role Models; Fieldsites and Methods; The Chapters That Follow; References; Part I: Class Relations and Exemplarity; Chapter 2: China's Urban/Rural Dichotomy; The Household Registration System and the Creation of an Urban/Rural Dichotomy; Discourses of Cultural Difference: Authenticity, Backwardness and Self-Governance

Conclusion: Governing Class RelationsReferences; Chapter 3: Exemplarity; Exemplarity: A Conceptual Framework; The Existentialism of Exemplarity; Cultivation: Confucian Exemplarity; Mobilisation: CCP Exemplarity Pre-1949; Legitimation: CCP Exemplarity 1949-1978; Harmonisation: CCP Exemplarity in the Reform Era; The Enculturation of Exemplarity; References; Chapter 4: Shanghai's Independent Organic Farmers; What Is Exemplary Agriculture?; Who Are Shanghai's Independent Organic Farmers?; Old Zheng and Ziran Farm: From Accountant to Natural Farmer

Liu Shan and Chuantong Farm: Once a Businessman, Now a Landed GentryShang Mei and Shengtai Farm: Comfortable in the Countryside; Shanghai's Independent Organic Farmers: Straddling the Countryside and the City; Exemplary Agriculture: Where Does it Sit in the Sustainable Food Universe?; References; Chapter 5: Intellectuals; Community-Supported Agriculture Conference in Shanghai: Introducing a New Consciousness of the Countryside; Community-Supported Agriculture Training in Beijing: Internalising a New Consciousness of the Countryside; Natural Farming Camp in Qiandaohu: Learning from Nature

Intellectuals and Shanghai's Independent Organic FarmersReferences; Part II: Exemplary Agriculture in the Countryside and the City; Chapter 6: The Farm; Capital and Social Poetics; Old Zheng and Ziran Farm: Recycling in the Countryside; Liu Shan and Chuantong Farm: The Cultural Intimacy of Peasantness; Shang Mei and Shengtai Farm: Rural Hospitality and Nostalgia; The Poetics of Rural Identification; References; Chapter 7: The Volunteer; Volunteering in China; Volunteers on Independent Organic Farms: Simplicity and Bitterness; Introspection and Charismatic Leadership

The Negotiation of ExemplarityInstitutional Rites of Passage; Disciplines and Defiance; References; Chapter 8: The Product; How Are Exemplary Artifacts Produced? Labour Advocacy and a Fusion of Agrarian Knowledge; What Is Produced on Independent Organic Farms? Common Exemplary Artifacts; Cultural Biographies of Exemplary Artifacts; Promoting Organic Commodities and Countering Urban Food Aesthetics; Engaging the Urban Consumer; References; Chapter 9: The Customer; The Urban Chinese Consumer: Demanding Yet Insecure; Who Are Shanghai's Independent Organic Farmers' Customers?