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China-focused cases : selected winners of the CEIBS global case contest / CEIBS Case Center, editor.

CEIBS Case Center, editor.; Zhong Ou guo ji gong shang xue yuan, sponsoring body.
2019
HD30.42.C6 C45 2019
Available Online
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Title
China-focused cases : selected winners of the CEIBS global case contest / CEIBS Case Center, editor.
ISBN
9789811327063 electronic book
9811327068 electronic book
9789811327070 paperback
9811327076 paperback
9789811327056 hardcover
981132705X hardcover
DOI
https://doi.org/10.1007/978-981-13-2706-3
Published
Singapore : Springer ; Shanghai, China : Shanghai Jiao Tong University Press, [2019]
Language
English
Description
1 online resource (xvi, 194 pages) : illustrations (chiefly color)
Item Number
10.1007/978-981-13-2706-3 doi
10.1007/978-981-13-2
Call Number
HD30.42.C6 C45 2019
Dewey Decimal Classification
658.0071051
Summary
This book is the first anthology compiled in English by the CEIBS Case Center to promote China-focused cases worldwide. Included are ten of twenty six award-winning cases from the Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the quality of effective business cases and share stories of China to the world. Each of the ten cases has a defining feature. Some cases, with a focus on user demand, analyze how companies build their core competence (e.g., Haidilao Hot-Pot and OnePlus Mobile Phone), while others present an array of business innovations in the era of new retail, e-commerce, and the sharing economy (e.g., SF Express, Jinhuobao, ofo, FamilyMart, and Handu Apparel). Some describe Chinese companies' operations in the overseas market (e.g., Huawei and TECNO), and others depict how foreign companies adapt to the Chinese market in a unique way (e.g., Starbucks). These cases were drawn from Chinese and overseas business schools. The book helps bridge the gap between the world management community's interest in China and the limited availability of China-focused management cases. We hope this collection of select cases will prove valuable and informative for our readers.
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Includes bibliographical references.
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text file
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Description based on online resource; title from digital title page (viewed on April 25, 2022).
Added Corporate Author
CEIBS Case Center, editor.
Zhong Ou guo ji gong shang xue yuan, sponsoring body.
Available in Other Form
China-focused cases.
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Chapter1 FamilyMart: "Internet Plus" Strategy
Chapter2 Jinhuobao: A B2B E-commerce Platform for FMCG in the New Retail Era
Chapter3 OnePlus: A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market
Chapter4 Huawei's Quest for Global Markets
Chapter5 Tecno Mobile's Growth Strategies in Africa
Chapter6 Can Starbucks Sustain Its High Prices in China?
Chapter7 Ofo: A Bike Sharing Firm From Campus
Chapter8 "From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu"
Chapter9 Why Didn't the SF Heike Project Succeed?
Chapter10 Haidilao's Crisis Management: Threats, Opportunities and Corporate Values.

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