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001398458 020__ $$a9781136514807$$q(electronic book)
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001398458 1001_ $$aBuzzard, Karen.
001398458 24510 $$aTracking the audience$$h[electronic resource] :$$bthe ratings industry from analog to digital /$$cKaren Buzzard.
001398458 260__ $$aNew York :$$bRoutledge,$$c2012
001398458 300__ $$a1 online resource (x, 174 p.)
001398458 504__ $$aIncludes bibliographical references and index.
001398458 5050_ $$apt. I Analog -- 1.Establishing the Analog Currencies for Network Radio Audiences: The Telephone Recall, the Telephone Coincidental, and the Household Meter Initiatives -- 2.Establishing the Analog Currency for Local Radio and TV Audiences: The Diary Initiative -- 3.Establishing the Analog Currency for Network TV Audiences: The People Meter Initiative -- pt. II Digital -- 4.Establishing the Digital Currency for Local TV Audiences: The Local People Meter Initiative -- 5.Establishing the Digital Currency for Local Radio Audiences: The Portable People Meter Initiative -- 6.Establishing the Digital Currency for Internet Audiences: The Software Meter Initiative -- 7.Exploring New Digital Currencies for TV, Cable, and Internet Audiences: Digital Cable and STB Data Initiative.
001398458 506__ $$aAccess limited to authorized users.
001398458 520__ $$a"In Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice's history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future"--Provided by publisher.
001398458 588__ $$aDescription based on print version record.
001398458 650_0 $$aTelevision programs$$zUnited States$$xRating$$xHistory.
001398458 650_0 $$aRadio programs$$zUnited States$$xRating$$xHistory.
001398458 650_0 $$aTelevision viewers$$zUnited States$$xMeasurement$$xHistory.
001398458 650_0 $$aRadio audiences$$zUnited States$$xMeasurement$$xHistory.
001398458 650_0 $$aAnalog electronic systems.
001398458 650_0 $$aDigital electronics.
001398458 77608 $$iPrint version:$$aBuzzard, Karen.$$tTracking the audience.$$dAbingdon, Oxon ; New York, NY : Routledge, 2012$$z9780805858518$$w(DLC)  2011041079$$w(OCoLC)192080484
001398458 8520_ $$bacq
001398458 85280 $$bebk$$hProQuest Ebook Central Academic Complete
001398458 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=957903$$zOnline Access
001398458 909CO $$ooai:library.usi.edu:452160$$pGLOBAL_SET
001398458 980__ $$aEBOOK
001398458 980__ $$aBIB
001398458 982__ $$aEbook
001398458 983__ $$aOnline
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