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Acknowledgments
Preface
Why should we care about the Wal-Mart debate?
Constructing moral markets
Contextualizing the Wal-Mart wars
Competing frameworks for market morality
Individuals and communities
Thrift and benevolence
Freedom and fairness
Market morality in media and politics
How Wal-Mart wins the war of words
Moral populism in the twenty-first century
Appendix: Methodology
Notes
Bibliography
Index
About the author.

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