Land your dream career [electronic resource] : eleven steps to take in college / Tori Randolph Terhune and Betsy A. Hays.

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Design, build, and protect your brand
Immerse yourself inside and outside the classroom
Employ the magic of 75/25
Master every conversation
Innovate to stand out
Allow for wiggle room and celebration
Network, network, network
Use new media tools
Become an expert
Put it all together.