TY  - GEN
N2  - "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
AB  - "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
T1  - Designing brand identityan essential guide for the whole branding team /
DA  - [2013]
CY  - Hoboken, New Jersey :
AU  - Wheeler, Alina.
ET  - Fourth edition.
CN  - ProQuest Ebook Central
CN  - HD69.B7
PB  - John Wiley & Sons, Inc.,
PP  - Hoboken, New Jersey :
PY  - [2013]
ID  - 1398675
KW  - Brand name products.
KW  - Branding (Marketing)
KW  - Trademarks
KW  - Advertising
SN  - 9781118418741
SN  - 1118418743
TI  - Designing brand identityan essential guide for the whole branding team /
LK  - https://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=918218
UR  - https://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=918218
ER  -