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001398675 010__ $$a2012021502
001398675 019__ $$a816282159$$a820326429$$a823248046$$a880899833
001398675 020__ $$a9781118418741$$q(electronic book)
001398675 020__ $$a1118418743$$q(electronic book)
001398675 020__ $$z9781118099209
001398675 035__ $$a(OCoLC)ocn794306432
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001398675 035__ $$a(MiAaPQ)EBC918218
001398675 035__ $$a(OCoLC)794306432$$z(OCoLC)816282159$$z(OCoLC)820326429$$z(OCoLC)823248046$$z(OCoLC)880899833
001398675 035__ $$a491446
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001398675 05010 $$aHD69.B7$$bW44 2013eb
001398675 08200 $$a658.8/27$$223
001398675 1001_ $$aWheeler, Alina.
001398675 24510 $$aDesigning brand identity$$h[electronic resource] :$$ban essential guide for the whole branding team /$$cAlina Wheeler.
001398675 250__ $$aFourth edition.
001398675 260__ $$aHoboken, New Jersey :$$bJohn Wiley & Sons, Inc.,$$c[2013]
001398675 300__ $$a1 online resource (x, 326 pages) :$$bcolor illustrations
001398675 336__ $$atext$$btxt$$2rdacontent
001398675 337__ $$acomputer$$bc$$2rdamedia
001398675 338__ $$aonline resource$$bcr$$2rdacarrier
001398675 504__ $$aIncludes bibliographical references and index.
001398675 506__ $$aAccess limited to authorized users.
001398675 520__ $$a"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--$$cProvided by publisher.
001398675 588__ $$aDescription based on print version record.
001398675 650_0 $$aBrand name products.
001398675 650_0 $$aBranding (Marketing)
001398675 650_0 $$aTrademarks$$xDesign.
001398675 650_0 $$aAdvertising$$xBrand name products.
001398675 77608 $$iPrint version:$$aWheeler, Alina.$$tDesigning brand identity$$bFourth edition.$$dHoboken, New Jersey : John Wiley & Sons, Inc., [2013]$$z9781118099209$$w(DLC)  2012020851$$w(OCoLC)788247460
001398675 852__ $$bacq
001398675 85280 $$bebk$$hProQuest Ebook Central
001398675 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=918218$$zOnline Access
001398675 909CO $$ooai:library.usi.edu:491446$$pGLOBAL_SET
001398675 980__ $$aEBOOK
001398675 980__ $$aBIB
001398675 982__ $$aEbook
001398675 983__ $$aOnline
001398675 994__ $$a92$$bISE