Marketing to millennials [electronic resource] : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.
Fromm, Jeff.; Garton, Christie.
2013
HF5415.332.Y66 F76 2013eb
Available Online

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Title
Marketing to millennials [electronic resource] : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.
Author
Fromm, Jeff.
ISBN
9780814433232 electronic book
0814433235 electronic book
9780814433225
0814433227
Publication Details
New York : AMACOM, [2013]
Language
English
Description
1 online resource (xix, 202 pages) : illustrations
Call Number
HF5415.332.Y66 F76 2013eb
Dewey Decimal Classification
658.8/340842
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Garton, Christie.
Available in Other Form
Marketing to millennials.
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Online Access
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Online Resources > Ebooks
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Who are they?
The new rules of marketing to Millennials
Engage these early adopters of new technologies
Build a listening and participation strategy
Make them look good among their peers
Design a sense of fun and adventure
Don't give them a reason to cheat on you.

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