@article{1398676,
      author = {Fromm, Jeff. and Garton, Christie.},
      url = {http://library.usi.edu/record/1398676},
      title = {Marketing to millennials reach the largest and most  influential generation of consumers ever / [electronic  resource] :},
      publisher = {AMACOM,},
      recid = {1398676},
      pages = {1 online resource (xix, 202 pages) :},
      address = {New York :},
      year = {2013},
}