TY - GEN T1 - Marketing to millennialsreach the largest and most influential generation of consumers ever / DA - [2013] CY - New York : AU - Fromm, Jeff. AU - Garton, Christie. CN - ProQuest Ebook Central Academic Complete CN - HF5415.332.Y66 PB - AMACOM, PP - New York : PY - [2013] ID - 1398676 KW - Young adult consumers KW - Generation Y KW - Target marketing. KW - Consumer behavior. SN - 9780814433232 SN - 0814433235 TI - Marketing to millennialsreach the largest and most influential generation of consumers ever / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1204652 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1204652 ER -