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001398676 020__ $$a9780814433232$$qelectronic book
001398676 020__ $$a0814433235$$qelectronic book
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001398676 020__ $$z0814433227
001398676 035__ $$a(OCoLC)ocn849936750
001398676 035__ $$a(OCoLC)849936750
001398676 035__ $$a(CaPaEBR)ebr10723825
001398676 035__ $$a519279
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001398676 050_4 $$aHF5415.332.Y66$$bF76 2013eb
001398676 08204 $$a658.8/340842$$223
001398676 1001_ $$aFromm, Jeff.
001398676 24510 $$aMarketing to millennials$$h[electronic resource] :$$breach the largest and most influential generation of consumers ever /$$cJeff Fromm and Christie Garton.
001398676 260__ $$aNew York :$$bAMACOM,$$c[2013]
001398676 300__ $$a1 online resource (xix, 202 pages) :$$billustrations
001398676 504__ $$aIncludes bibliographical references and index.
001398676 5050_ $$aWho are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you.
001398676 506__ $$aAccess limited to authorized users.
001398676 588__ $$aDescription based on print version record.
001398676 650_0 $$aYoung adult consumers$$xAttitudes.
001398676 650_0 $$aGeneration Y$$xAttitudes.
001398676 650_0 $$aTarget marketing.
001398676 650_0 $$aConsumer behavior.
001398676 7001_ $$aGarton, Christie.
001398676 77608 $$iPrint version:$$aFromm, Jeff.$$tMarketing to millennials.$$dNew York : AMACOM, [2013]$$z9780814433225$$w(DLC)  2013007818$$w(OCoLC)821218388
001398676 852__ $$bacq
001398676 85280 $$bebk$$hProQuest Ebook Central Academic Complete
001398676 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1204652$$zOnline Access
001398676 909CO $$ooai:library.usi.edu:519279$$pGLOBAL_SET
001398676 980__ $$aEBOOK
001398676 980__ $$aBIB
001398676 982__ $$aEbook
001398676 983__ $$aOnline
001398676 994__ $$a92$$bISE