@article{1398812,
      author = {Kunreuther, Howard. and Pauly, Mark V., and McMorrow,  Stacey.},
      url = {http://library.usi.edu/record/1398812},
      title = {Insurance and behavioral economics improving decisions in  the most misunderstood industry / [electronic resource] :},
      publisher = {Cambridge University Press,},
      abstract = {"This book examines the behavior of individuals at risk,  insurance industry decision makers and policy makers  involved in the selling, buying, and regulating of  insurance"--},
      recid = {1398812},
      pages = {1 online resource (xii, 329 pages) :},
      address = {Cambridge :},
      year = {2012},
}