TY - GEN N2 - "This book examines the behavior of individuals at risk, insurance industry decision makers and policy makers involved in the selling, buying, and regulating of insurance"-- AB - "This book examines the behavior of individuals at risk, insurance industry decision makers and policy makers involved in the selling, buying, and regulating of insurance"-- T1 - Insurance and behavioral economicsimproving decisions in the most misunderstood industry / DA - 2012. CY - Cambridge : AU - Kunreuther, Howard. AU - Pauly, Mark V., AU - McMorrow, Stacey. CN - ProQuest Ebook Central Academic Complete CN - HG8054.5 PB - Cambridge University Press, PP - Cambridge : PY - 2012. ID - 1398812 KW - Risk (Insurance) KW - Insurance KW - Consumer behavior. SN - 9781139624725 SN - 1139624725 SN - 1139050311 SN - 9780521845724 SN - 0521845726 SN - 0521608260 TI - Insurance and behavioral economicsimproving decisions in the most misunderstood industry / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1099815 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1099815 ER -