Authentic TM [electronic resource] : the politics and ambivalence in a brand culture / Sarah Banet-Weiser.
Banet-Weiser, Sarah, 1966- author.
2012
HD69.B7 B256 2012eb
Available Online

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Title Authentic TM [electronic resource] : the politics and ambivalence in a brand culture / Sarah Banet-Weiser.
Author Banet-Weiser, Sarah, 1966- author.
ISBN 9780814739372 electronic book
0814739377 electronic book
9780814787137
0814787134
9780814787144
0814787142
Publication Details New York, NY : New York University Press, c2012.
Language English
Description 1 online resource (xiii, 266 pages) : illustrations
Call Number HD69.B7 B256 2012eb
Dewey Decimal Classification 306.3
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Series Critical cultural communication.
Available in Other Form Authentic TM.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Introduction: branding the authentic
Branding consumer citizens : gender and the emergence of brand culture
Branding the post-feminist self : the labor of femininity
Branding creativity : creative cities, street art, and "making your name sing"
Branding politics : shopping for change?
Branding religion : "I'm like totally saved"
Conclusion: the politics of ambivalence
Notes
Index
About the author.

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