Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
2017
HF5415 .K683 2017eb
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Details
Title
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Author
ISBN
9781119341147 (electronic book)
9781119341062 (electronic book)
111934106X (electronic book)
9781119341208
1119341205
9781119341062 (electronic book)
111934106X (electronic book)
9781119341208
1119341205
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Language
English
Description
1 online resource (xix, 184 pages.)
Call Number
HF5415 .K683 2017eb
Dewey Decimal Classification
658.8
Note
Includes index.
Access Note
Access limited to authorized users
Source of Description
Description based on print version record.
Available in Other Form
Print version: 1119341205
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