@article{1399081,
      note = {"Revised and updated."},
      author = {Siegel, Eric,},
      url = {http://library.usi.edu/record/1399081},
      title = {Predictive analytics : the power to predict who will  click, buy, lie, or die /},
      recid = {1399081},
      pages = {1 online resource (338 pages) :},
}