Brand Wars : Combat Strategies for Indian Brands.

Cover
CONTENTS
FOREWORD
PREFACE
ACKNOWLEDGEMENTS
INTRODUCTION
1 ADVANTAGE COVID
2 VOCAL FOR LOCAL
3 BRAND COMBAT MODEL
4 BUILDING BRANDS
5 BRANDING IN TURBULENT TIMES
6 GRAND STRATEGY
7 BATTLEFIELD MODEL
8 SUSTAINING COMPETITIVE ADVANTAGE
9 BUILDING FRONTIERS
10 GETTING THE ACT RIGHT
11 MEANS-END THEORY AND START-UPS
12 CHINA PLUS ONE
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