Network radio ratings, 1932-1953 : a history of prime time programs through the ratings of Nielsen, Crossley and Hooper / Jim Ramsburg.
2012
HE8697.25.U6 R35 2012
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Details
Title
Network radio ratings, 1932-1953 : a history of prime time programs through the ratings of Nielsen, Crossley and Hooper / Jim Ramsburg.
Author
ISBN
9780786445585 (softcover : alk. paper)
9780786486083 (e-book)
9780786486083 (e-book)
Publication Details
Jefferson, N.C. : McFarland & Co., Inc., Publishers, 2012.
Language
English
Description
1 online resource (vii, 369 pages).
Call Number
HE8697.25.U6 R35 2012
Dewey Decimal Classification
384.54/43097309041
Summary
"Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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