Smash : using market shaping to design new strategies for innovation, value creation, and growth / by Suvi Nenonen, Kaj Storbacka, University of Auckland Business School, New Zealand.
2018
HF5415 .N46 2018
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Details
Title
Smash : using market shaping to design new strategies for innovation, value creation, and growth / by Suvi Nenonen, Kaj Storbacka, University of Auckland Business School, New Zealand.
Author
Edition
First edition.
ISBN
9781787437982
9781787437975 (e-book)
9781787437975 (e-book)
Published
Bingley : Emerald, 2018.
Language
English
Description
1 online resource (331 pages) : illustrations.
Call Number
HF5415 .N46 2018
Dewey Decimal Classification
382
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed February 13, 2018).
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