New technologies and branding / Philippe Sachetti, Thibaud Zuppinger.
2018
HF5415.1255 .S234 2018
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Details
Title
New technologies and branding / Philippe Sachetti, Thibaud Zuppinger.
Author
ISBN
9781786301970
9781119510550 (e-book)
9781119510550 (e-book)
Published
London, England ; Hoboken, New Jersey : ISTE : Wiley, 2018.
Copyright
©2018
Language
English
Description
1 online resource (219 pages) : illustrations (some color).
Call Number
HF5415.1255 .S234 2018
Dewey Decimal Classification
658.827
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Series
Innovation, entrepreneurship, management series. Innovation and technology set ; Volume 4.
Available in Other Form
Print version: Sachetti, Philippe. New technologies and branding. London, England ; Hoboken, New Jersey : ISTE ; Wiley, c2018 9781786301970
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