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001402143 020__ $$z9781613630860
001402143 020__ $$a9781613630877 (e-book)
001402143 035__ $$a(MiAaPQ)EBC5482546
001402143 035__ $$a(Au-PeEL)EBL5482546
001402143 035__ $$a(CaPaEBR)ebr11597588
001402143 035__ $$a(OCoLC)1040072735
001402143 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
001402143 050_4 $$aHF5415.1255$$b.K346 2018
001402143 0820_ $$a658.827$$223
001402143 1001_ $$aKahn, Barbara E.,$$eauthor.
001402143 24514 $$aThe shopping revolution :$$bhow successful retailers win customers in an era of endless disruption /$$cBarbara E. Kahn.
001402143 264_1 $$aPhiladelphia, Pennsylvania :$$bWharton Digital Press,$$c[2018]
001402143 264_4 $$c©2018
001402143 300__ $$a1 online resource (xviii, 154 pages) :$$billustrations.
001402143 336__ $$atext$$btxt$$2rdacontent
001402143 337__ $$acomputer$$bc$$2rdamedia
001402143 338__ $$aonline resource$$bcr$$2rdacarrier
001402143 504__ $$aIncludes bibliographical references and index.
001402143 506__ $$aAccess limited to authorized users.
001402143 520__ $$aAmazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach--and their companies out of business. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them. How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today? How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath? How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success? How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's and tomorrow's retail environment. The Shopping Revolution is a must-read for those in the retailing business who want to develop an effective strategy, entrepreneurs looking at starting their own business, and anyone interested in understanding the changing landscape in which they are shopping. Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming Dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also Vice Dean of the Wharton Undergraduate program. She is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and co-author of The Grocery Revolution: The New Focus on the Consumer, which documented the changes in the grocery business in the mid-1990s when Walmart became a force in the industry.
001402143 588__ $$aDescription based on print version record.
001402143 650_0 $$aBranding (Marketing)
001402143 650_0 $$aBusiness and economics$$xCustomer Relations.
001402143 650_0 $$aBrand name products$$xManagement.
001402143 650_0 $$aProduct management$$xIndustries$$xRetailing.
001402143 650_0 $$aCorporations$$xGrowth.
001402143 655_0 $$aElectronic books
001402143 77608 $$iPrint version:$$aKahn, Barbara E.$$tShopping revolution : how successful retailers win customers in an era of endless disruption.$$dPhiladelphia, Pennsylvania : Wharton Digital Press, c2018 $$z9781613630860 $$w(DLC) 2018277231
001402143 852__ $$bebk
001402143 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5482546$$zOnline Access
001402143 909CO $$ooai:library.usi.edu:1402143$$pGLOBAL_SET
001402143 980__ $$aBIB
001402143 980__ $$aEBOOK
001402143 982__ $$aEbook
001402143 983__ $$aOnline