@article{1402440,
      recid = {1402440},
      author = {N'Goala, Gilles, and Pez-Pérard, Virginie, and Prim-Allaz,  Isabelle,},
      title = {Augmented customer strategy : CRM in the digital age /},
      pages = {1 online resource (331 pages).},
      url = {http://library.usi.edu/record/1402440},
}