@article{1403423,
      author = {Miller, Janet Driscoll, and Lim, Julia,},
      url = {http://library.usi.edu/record/1403423},
      title = {Data-first marketing : how to compete and win in the age  of analytics /},
      recid = {1403423},
      pages = {1 online resource (xxiii, 232 pages) :},
}