TY - GEN T1 - Data-first marketing :how to compete and win in the age of analytics / AU - Miller, Janet Driscoll, AU - Lim, Julia, CN - HF5415.13 ID - 1403423 KW - Marketing SN - 9781119701248 (e-book) TI - Data-first marketing :how to compete and win in the age of analytics / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6317474 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6317474 ER -