@article{1403636,
      note = {Includes index.},
      author = {Ugarte, Ruben,},
      url = {http://library.usi.edu/record/1403636},
      title = {The data mirage : why companies fail to actually use their  data /},
      recid = {1403636},
      pages = {1 online resource (168 pages) :},
}