TY  - GEN
T1  - The data mirage :why companies fail to actually use their data /
AU  - Ugarte, Ruben,
CN  - HD38.7
N1  - Includes index.
ID  - 1403636
KW  - Business enterprises.
KW  - Big data.
KW  - Business intelligence.
TI  - The data mirage :why companies fail to actually use their data /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6461806
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6461806
ER  -