Practical marketing for the academic library / Stephanie Espinoza Villamor and Kimberly Shotick.
Villamor, Stephanie Espinoza, author.; Shotick, Kimberly, author.; ProQuest (Firm)
2022
Z716.3 .V55 2022
Available Online

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Title Practical marketing for the academic library / Stephanie Espinoza Villamor and Kimberly Shotick.
Author Villamor, Stephanie Espinoza, author.
ISBN 9781440872235
1440872236
9781440872228
Published Santa Barbara, California : Libraries Unlimited, an imprint of ABC-CLIO, LLC, [2022]
Language English
Description 1 online resource (xviii, 137 pages) : illustrations
Call Number Z716.3 .V55 2022
Dewey Decimal Classification 021.7
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based on online resource; title from digital title page (viewed on June 06, 2022).
Added Author Shotick, Kimberly, author.
Added Corporate Author ProQuest (Firm)
Available in Other Form Practical marketing for the academic library
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Building Your Team
Defining Your Areas
Marketing for the Mind
Marketing from the Heart
Diversity, Equity, and Inclusion
Assessing the Program
Marketing to Faculty, Staff, and Administration.

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