Practical marketing for the academic library / Stephanie Espinoza Villamor and Kimberly Shotick.
2022
Z716.3 .V55 2022
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Details
Title
Practical marketing for the academic library / Stephanie Espinoza Villamor and Kimberly Shotick.
ISBN
9781440872235
1440872236
9781440872228
1440872236
9781440872228
Published
Santa Barbara, California : Libraries Unlimited, an imprint of ABC-CLIO, LLC, [2022]
Language
English
Description
1 online resource (xviii, 137 pages) : illustrations
Call Number
Z716.3 .V55 2022
Dewey Decimal Classification
021.7
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on June 06, 2022).
Added Author
Shotick, Kimberly, author.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Practical marketing for the academic library
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Online Access
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Table of Contents
Building Your Team
Defining Your Areas
Marketing for the Mind
Marketing from the Heart
Diversity, Equity, and Inclusion
Assessing the Program
Marketing to Faculty, Staff, and Administration.
Defining Your Areas
Marketing for the Mind
Marketing from the Heart
Diversity, Equity, and Inclusion
Assessing the Program
Marketing to Faculty, Staff, and Administration.