What to ask : how to learn what customers need but don't tell you / Andrea Belk Olson.
Olson, Andrea Belk, 1976- author.; ProQuest (Firm)
2022
HF5415.5 .O47 2022
Available Online

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Title What to ask : how to learn what customers need but don't tell you / Andrea Belk Olson.
Author Olson, Andrea Belk, 1976- author.
ISBN 9781637740781
1637740786
9781637740774
1637740778
Published Dallas, TX : Matt Holt Books, an imprint of BenBella Books, Inc., [2022]
Language English
Description 1 online resource (xx,184 pages)
Call Number HF5415.5 .O47 2022
Dewey Decimal Classification 658.8/12
Bibliography, etc. Note Includes bibliographical references (pages 151-174) and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based on print version record.
Added Corporate Author ProQuest (Firm)
Available in Other Form Print version: 1637740778
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Record Appears in Online Resources > Ebooks
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Ways We Seek to Understand
Customers Don't Know What They Want
Data as a Security Blanket
The Influence of Mindsets
Customer Centricity vs Customer Ownership
The Impact of Company Culture
Customer Action Learning
Shifting Mindsets to Discover Unspoken Needs
Monetizing Customer Discoveries
Creating Customer Strategy Scorecards
Epilogue.

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