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001404444 020__ $$a9781423725374$$q(electronic bk.)
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001404444 1001_ $$aElmer, Greg,$$d1967-
001404444 24510 $$aProfiling machines :$$bmapping the personal information economy /$$cGreg Elmer.
001404444 260__ $$aCambridge, Mass. :$$bMIT Press,$$cc2004.
001404444 300__ $$a1 online resource (x, 179 pages)
001404444 336__ $$atext$$btxt$$2rdacontent
001404444 337__ $$acomputer$$bc$$2rdamedia
001404444 338__ $$aonline resource$$bcr$$2rdacarrier
001404444 506__ $$aAccess limited to authorized users.
001404444 520__ $$aThe cultural and media studies perspectives on the technology of electronic consumer profiling.In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at Amazon.com or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior--thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear. Elmer charts this process, explaining the technologies that make it possible and examining the social and political implications.Elmer begins by establishing a theoretical framework for his discussion, proposing a "diagrammatic approach" that draws on but questions Foucault's theory of surveillance. In the second part of the book, he presents the historical background of the technology of consumer profiling, including such pre-electronic tools as the census and the warranty card, and describes the software and technology in use today for demographic mapping. In the third part, he looks at two case studies--a marketing event sponsored by Molson that was held in the Canadian Arctic (contrasting the attendees and the indigenous inhabitants) and the use of "cookies" to collect personal information on the World Wide Web, which (along with other similar technologies) automate the process of information collection and cross-referencing. Elmer concludes by considering the politics of profiling, arguing that we must begin to question our everyday electronic routines.
001404444 588__ $$aOCLC-licensed vendor bibliographic record.
001404444 650_0 $$aConsumer profiling.
001404444 650_0 $$aPrivacy, Right of.
001404444 653__ $$aSOCIAL SCIENCES/Media Studies
001404444 653__ $$aCULTURAL STUDIES/Critical Theory
001404444 653__ $$aINFORMATION SCIENCE/Internet Studies
001404444 655_0 $$aElectronic books
001404444 852__ $$bebk$$hProQuest Ebook Central Academic Complete
001404444 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3339786$$zOnline Access
001404444 85642 $$3OCLC metadata license agreement$$uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
001404444 909CO $$ooai:library.usi.edu:811151$$pGLOBAL_SET
001404444 980__ $$aBIB
001404444 980__ $$aEBOOK
001404444 982__ $$aEbook
001404444 983__ $$aOnline