Intro
Table of Contents
Foreword by Spencer Rascoff
Foreword by Laura Maness
Introduction. How Sweet It Is: The Spark of a Great Idea
1. The First Law of Innovation: A Successful Innovation Must Solve a Problem
2. It's the Law! One Great Innovation Starts with at Least Three Good Ideas: Here's How to Find Them
3. We're Rooting for Your MVP!
4. The Law of One Hundred Customers (They Can't Be Wrong!)
5. Law-Abiding Innovators Must Be Ready to Pivot at Any Point in the Process!
6. Developing Your Business Model and Plan

7. How Serial Entrepreneurs Increase Their Odds of Success
8. Coaxing Capital: No Innovation Without Communication
9. Execution and Exit: Managing Your Innovation and, If Necessary, Moving On
10. Unique Challenges Women Innovators Face and Why
Appendix 1. Types of Customer Research
Appendix 2. Business Model Canvas
Appendix 3. Example of Actual Business Plan: Ocular Proteomics, LLC
Appendix 4. Sample Application for Angel Investor Funding
Appendix 5. Example of Actual Pitch Deck: Ocular Proteomics
Appendix 6. Guidelines for Completing the Investor Pitch

Appendix 7. Resource Guide for Women Innovators
Acknowledgments
Notes
Index