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Table of Contents
1.Introduction
2.Critiquing the everyday: Prêt-à-Porter, Paris and women in magazines, 1945-1968
3. Branding Prêt-à-Porter in the fourth Republic (1946-1958): modernisation, cultural diplomacy and industry debates
4.Displaying industrial modernity in 1950s Elle: Readymade Dress, Rational Space and Women
5.Negotiating the Avant-Garde in the 1960s: stylisme, industry debates and restless images
6.Expanding the urban fabric in the 1960s: redefined bodies, dress and city space
7.Conclusion.
2.Critiquing the everyday: Prêt-à-Porter, Paris and women in magazines, 1945-1968
3. Branding Prêt-à-Porter in the fourth Republic (1946-1958): modernisation, cultural diplomacy and industry debates
4.Displaying industrial modernity in 1950s Elle: Readymade Dress, Rational Space and Women
5.Negotiating the Avant-Garde in the 1960s: stylisme, industry debates and restless images
6.Expanding the urban fabric in the 1960s: redefined bodies, dress and city space
7.Conclusion.