In pursuit of prestige : strategy and competition in U.S. higher education / Dominic J. Brewer, Susan M. Gates, and Charles A. Goldman.
Brewer, Dominic J.; Gates, Susan M., 1968-; Goldman, Charles A., 1964-
2002
LC67.62 .B75 2002 (Mapit)
Available at General Collection

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Details

Title
In pursuit of prestige : strategy and competition in U.S. higher education / Dominic J. Brewer, Susan M. Gates, and Charles A. Goldman.
Author
Brewer, Dominic J.
ISBN
076580056X (alk. paper)
9780765800565 (alk. paper)
9780765808295
0765808293
Publication Details
New Brunswick, NJ : Transaction Publishers, ©2002.
Language
English
Description
xiii, 175 pages : illustrations ; 24 cm
Call Number
LC67.62 .B75 2002
Dewey Decimal Classification
378.73
Summary
"This volume examines higher education as an industry. The authors focus on how institutions serve four identifiable markets that generate revenues (student enrollment, research funding, public fiscal support, and private giving). They describe and analyze higher educational institutions investment, pricing, and marketing behaviors, and the nature of competition among schools. They review the industry's basic conditions and market structure, then define the three key dimensions - degree level, scope, and resource allocation - by which institutions map out strategies for competing for markets."
"The heart of the book is an analysis showing how these strategies are carried out based on site-visit data from 26 highly diverse colleges and universities. This broad sampling covers all geographic regions of the country and every type of institution from elite research universities to community colleges. The authors then consider what strategies are possible in particular markets and how they affect students and competing institutions. Their conclusions draws out the implications of strategy and competition for the various customers of the U.S. higher education industry. Groundbreaking and genuinely exploratory in methodology, In Pursuit of Prestige will be essential reading for anyone concerned with the future of higher education."--Jacket.
Note
"The heart of the book is an analysis showing how these strategies are carried out based on site-visit data from 26 highly diverse colleges and universities. This broad sampling covers all geographic regions of the country and every type of institution from elite research universities to community colleges. The authors then consider what strategies are possible in particular markets and how they affect students and competing institutions. Their conclusions draws out the implications of strategy and competition for the various customers of the U.S. higher education industry. Groundbreaking and genuinely exploratory in methodology, In Pursuit of Prestige will be essential reading for anyone concerned with the future of higher education."--Jacket.
Bibliography, etc. Note
Includes bibliographical references (pages 161-165) and index.
Added Author
Gates, Susan M., 1968-
Goldman, Charles A., 1964-
Record Appears in
On-Campus Resources > Books
All Resources
Introduction: A New Perspective on U.S. Higher Education
Studying Strategic Behavior in Higher Education
New Qualitative Data
Basic Conditions and Market Structure of the Higher Education Industry
Defining the Higher Education Industry
Four Key Revenue Markets
Student Enrollments
Research Funding
Public Fiscal Support
Private Giving
Other Revenue Markets
Institutional Objectives
Spending the Revenue: Basic Operating Costs and Discretionary Resources
Industry Structure, Conduct, and Performance
Characterizing Institutional Position and Strategies
Defining Reputation and Prestige
Investing in Reputation and Prestige
Institutional Mission and Degree Level Do Not Determine Strategic Type
Institutional Resource Allocation
Overall Comparison of P, PS, R, and PS-R Hybrid Type Institutions
The Carnegie Classification
Other Definitions of Prestige and Reputation
Institutional Position and Strategy in the Four Key Revenue Markets
Student Enrollments
Research Funding
Public Fiscal Support
Private Giving
Overview of the Four Key Revenue Markets
Relating Financial Health to Institutional Position and Strategy: Six Case Studies
The Concept of Financial Health
Revenues, Expenditures, and Resource Allocation
Stock of and Investment in Reputation and Prestige
Site Visit Examples
University A: Maintaining a Financially Healthy Prestige Equilibrium
University B: Growth and Savvy Management Support Successful Prestige Seeking.

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