@article{1409825,
      recid = {1409825},
      author = {Velayudhan, Sanal Kumar,},
      title = {Rural marketing: targeting the non-urban consumer /},
      publisher = {Response,},
      address = {Los Angeles ;},
      pages = {1 online resource (249 pages ) :},
      year = {2007},
      url = {http://library.usi.edu/record/1409825},
}