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001410069 020__ $$z9780822390350
001410069 020__ $$z0822390353
001410069 020__ $$z9780822340478 (cloth : alk. paper)
001410069 020__ $$z082234047X (cloth : alk. paper)
001410069 020__ $$z9780822340690 (pbk. : alk. paper)
001410069 020__ $$z0822340690 (pbk. : alk. paper)
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001410069 035__ $$a(OCoLC)271168180
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001410069 049__ $$aNDDP
001410069 050_4 $$aHF5813.G4$$bS45 2007
001410069 24500 $$aSelling modernity:$$badvertising in twentieth-century Germany /$$cedited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin.
001410069 260__ $$aDurham :$$bDuke University Press,$$c2007.
001410069 300__ $$a1 online resource (xx, 364 pages ) :$$billustrations
001410069 336__ $$atext$$2rdacontent
001410069 337__ $$acomputer$$2rdamedia
001410069 338__ $$aonline resource$$2rdacarrier
001410069 504__ $$aIncludes bibliographical references (p. [329]-345) and index.
001410069 5050_ $$aForeword / Victoria de Grazia -- Introduction / Pamela E. Swett, Jonathan S. Wisen, Jonathan R. Zatlin -- Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp -- Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross -- Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe -- "Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort -- Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski -- "Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts -- Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon -- "The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman -- "Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens -- "True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky -- Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo -- "Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries.
001410069 506__ $$aAccess limited to authorized users.
001410069 650_0 $$aAdvertising$$zGermany$$xHistory$$y20th century.
001410069 650_0 $$aConsumption (Economics)$$zGermany$$xHistory$$y20th century.
001410069 650_0 $$aConsumer behavior$$zGermany$$xHistory$$y20th century.
001410069 655_0 $$aElectronic books
001410069 7001_ $$aSwett, Pamela E.,$$d1970-
001410069 7001_ $$aWiesen, S. Jonathan.
001410069 7001_ $$aZatlin, Jonathan R.,$$d1963-
001410069 830_0 $$ae-Duke books scholarly collection.
001410069 852__ $$bebk
001410069 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1170519$$zOnline Access
001410069 909CO $$ooai:library.usi.edu:1410069$$pGLOBAL_SET
001410069 980__ $$aBIB
001410069 980__ $$aEBOOK
001410069 982__ $$aEbook
001410069 983__ $$aOnline