@article{1410562,
      note = {Includes index.},
      author = {Newman, Bruce I.,},
      url = {http://library.usi.edu/record/1410562},
      title = {The marketing revolution in politics : what recent U.S.  presidential campaigns can teach us about effective  marketing /},
      recid = {1410562},
      pages = {1 online resource (218 pages).},
}