TY  - GEN
T1  - The marketing revolution in politics :what recent U.S. presidential campaigns can teach us about effective marketing /
AU  - Newman, Bruce I.,
CN  - JK2281
N1  - Includes index.
ID  - 1410562
KW  - Political campaigns
KW  - Campaign management
KW  - Advertising, Political
KW  - Communication in politics
KW  - Marketing
SN  - 9781442669734 (e-book)
TI  - The marketing revolution in politics :what recent U.S. presidential campaigns can teach us about effective marketing /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4671107
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4671107
ER  -