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001410562 020__ $$z9781442647992
001410562 020__ $$a9781442669734 (e-book)
001410562 035__ $$a(MiAaPQ)EBC4671107
001410562 035__ $$a(Au-PeEL)EBL4671107
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001410562 043__ $$an-us---
001410562 050_4 $$aJK2281$$b.N4827 2016
001410562 0820_ $$a324.70973$$223
001410562 1001_ $$aNewman, Bruce I.,$$eauthor.
001410562 24514 $$aThe marketing revolution in politics :$$bwhat recent U.S. presidential campaigns can teach us about effective marketing /$$cBruce I. Newman.
001410562 264_1 $$aToronto, [Ontario] ;$$aBuffalo, [New York] ;$$aLondon, [England] :$$bUniversity of Toronto Press,$$c2016.
001410562 264_4 $$c2016
001410562 300__ $$a1 online resource (218 pages).
001410562 336__ $$atext$$2rdacontent
001410562 337__ $$acomputer$$2rdamedia
001410562 338__ $$aonline resource$$2rdacarrier
001410562 500__ $$aIncludes index.
001410562 506__ $$aAccess limited to authorized users.
001410562 588__ $$aDescription based on print version record.
001410562 650_0 $$aPolitical campaigns$$zUnited States.
001410562 650_0 $$aCampaign management$$zUnited States.
001410562 650_0 $$aAdvertising, Political$$zUnited States.
001410562 650_0 $$aCommunication in politics$$zUnited States.
001410562 650_0 $$aMarketing$$xPolitical aspects$$zUnited States.
001410562 655_0 $$aElectronic books
001410562 77608 $$iPrint version:$$aNewman, Bruce I.$$tMarketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing.$$dToronto, [Ontario] ; Buffalo, [New York] ; London, [England] : University of Toronto Press, c2016 $$z9781442647992 $$w2015463279
001410562 852__ $$bebk
001410562 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4671107$$zOnline Access
001410562 909CO $$ooai:library.usi.edu:1410562$$pGLOBAL_SET
001410562 980__ $$aBIB
001410562 980__ $$aEBOOK
001410562 982__ $$aEbook
001410562 983__ $$aOnline