The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman.
2016
JK2281 .N4827 2016
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Title
The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman.
Author
ISBN
9781442647992
9781442669734 (e-book)
9781442669734 (e-book)
Published
Toronto, [Ontario] ; Buffalo, [New York] ; London, [England] : University of Toronto Press, 2016.
Copyright
2016
Language
English
Description
1 online resource (218 pages).
Call Number
JK2281 .N4827 2016
Dewey Decimal Classification
324.70973
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Newman, Bruce I. Marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing. Toronto, [Ontario] ; Buffalo, [New York] ; London, [England] : University of Toronto Press, c2016 9781442647992
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