@article{1411785,
      note = {Includes index.},
      author = {Mahajan, Gautam, and Vieira, Walter, and Kotler, Philip,},
      url = {http://library.usi.edu/record/1411785},
      title = {Customer value starvation can kill : prevention and cure  /},
      recid = {1411785},
      pages = {1 online resource (219 pages).},
}