TY  - GEN
T1  - Customer value starvation can kill :prevention and cure /
AU  - Mahajan, Gautam,
AU  - Vieira, Walter,
AU  - Kotler, Philip,
CN  - HF5415.5
N1  - Includes index.
ID  - 1411785
KW  - Customer relations
KW  - Value analysis (Cost control)
KW  - Consumer satisfaction.
TI  - Customer value starvation can kill :prevention and cure /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6486719
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6486719
ER  -