Frontmatter
Contents
Acknowledgments
Note to Readers
Introduction: The Politics and Aesthetics of South Korean Advertising
Chapter 1. Historical Struggles over Advertising Freedom
Chapter 2. The Dreams and Realities of Advertising Practitioners
Chapter 3. The Quandaries of Advertising Censorship
Chapter 4. Advertising Publics
Chapter 5. Advertising Suppression and Consumer Citizenship
Epilogue. Digital Times: Wither Advertising?
Appendix 1. Chronology of Major Events in South Korean Advertising
Appendndix 2. Acronyms
Appendix 3. Details on Advertisements Mentioned
Notes
References
Index
About the Author
Hawai'i Studies on Korea