@article{1413703,
      note = {Includes index.},
      author = {Holden, Reed K., and Mukherjee, Jeet,},
      url = {http://library.usi.edu/record/1413703},
      title = {Pricing with confidence : ten rules for increasing profits  and staying ahead of inflation /},
      recid = {1413703},
      pages = {1 online resource (xv, 221 pages) :},
}