Brand hacks : how to build brands by fulfilling the consumer quest for meaning / Emmanuel Probst.

Intro
Title Page
Contents
Introduction
SECTION 1: QUEST FOR PERSONAL MEANING
Chapter 1: The Pursuit of Happiness,
Chapter 2: The Culture of Me,
Chapter 3: Imperfect is Perfect!,
Chapter 4: Nostalgia,
Chapter 5: Experience and Influence as the New Status Symbol,
Chapter 6: Free Agency and Activism,
SECTION 2: QUEST FOR SOCIAL MEANING
Chapter 7: We All Like a Good Story,
Chapter 8: In Search of Peace, Calm, and Confidence,
SECTION 3: QUEST FOR CULTURAL MEANING
Chapter 9: The Sacred, The Secular, and The New Preachers,

Chapter 10: We Are All Artists and Collectors,
Conclusion: We Have Come Full Circle
Acknowledgments
About the author
Endnotes